Volunteer Recruitment Strategies: Building Inclusive and Sustainable Engagement
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global | NEYA Global Publishing
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps.2025a04
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About the Article
This article examines volunteer recruitment as a strategic process that shapes the sustainability and legitimacy of non-profit organizations. It highlights how structured needs assessments, clear role definitions, inclusive practices, and strong volunteer branding foster a motivated and diverse volunteer base. Drawing on both theoretical insights and practical illustrations, the article argues that recruitment is not simply about filling vacancies but about cultivating relationships, trust, and long-term organizational capacity.
Key Topics
- Needs assessments and role clarity in recruitment
- Digital platforms, community engagement, and peer advocacy
- Crafting persuasive and inclusive recruitment messages
- Diversity, inclusion, and representation in volunteer programs
- Volunteer branding and storytelling as recruitment tools
Academic Value
The article contributes to scholarship by framing recruitment as both an organizational and relational process. It links volunteer management theory with evidence-based practices, providing insights for researchers on the structural dimensions of recruitment and for practitioners on building resilient and inclusive volunteer systems.
Suggested Citation
Kazanskaia, A. N. (2025). Volunteer Recruitment Strategies: Building Inclusive and Sustainable Engagement. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps.2025a04
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