Utilizing Global Fundraising Platforms: Strategic Selection and Donor Engagement in the Digital Era
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global | NEYA Global Publishing
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-intplatforms
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About the Article
This article examines the strategic use of digital fundraising platforms such as GoFundMe, GlobalGiving, JustGiving, Kickstarter, and Charity Navigator. It explores how non-profits can align platform selection with their goals, weighing factors such as reach, costs, features, and compliance. Beyond platform choice, it highlights how storytelling, integration with social media, analytics, and personalized communication strengthen donor engagement and long-term retention. By connecting theory with practice and case examples, the article demonstrates that global fundraising platforms are not only technical tools but also strategic enablers of visibility, trust, and sustainability.
Key Topics
- Comparative analysis of leading global fundraising platforms
- Criteria for platform selection: reach, costs, features, compliance
- Leveraging storytelling and personalization for donor loyalty
- Integration with social media and analytics-driven refinement
- Case examples of effective digital donor engagement
- Strategic role of platforms in building trust and sustainability
Academic Value
The article bridges digital philanthropy theory with practical fundraising strategies. It contributes to debates on platform dependency, donor data ownership, and the ethics of digital fundraising, while offering practitioners actionable insights on maximizing transparency, trust, and engagement through global platforms.
Suggested Citation
Kazanskaia, A. N. (2025). Utilizing Global Fundraising Platforms: Strategic Selection and Donor Engagement in the Digital Era. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-intplatforms
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