Understanding Your Audience: Foundations for Effective Public Speaking
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-eng-au-tp-tch-02
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About the Article
Effective public speaking begins not with the delivery of a message but with understanding the audience to whom it is addressed. This article examines foundational strategies for audience analysis, including demographic profiling, surveys, focus groups, and development of audience personas. Case studies from non-profit and educational contexts illustrate how data-driven insights and culturally attuned approaches enhance engagement and communication impact. By integrating theory with practical methods, the article provides a framework for audience-centered communication, showing how aligning speaker strategy with audience needs fosters credibility, trust, and persuasion.
Key Topics
- Audience analysis and assessment methods
- Demographic profiling and segmentation
- Surveys, focus groups, and pre-event data collection
- Development and use of audience personas
- Cultural sensitivity and inclusive communication
- Non-profit and educational communication strategies
Suggested Citation
Kazanskaia, A. N. (2025). Understanding Your Audience: Foundations for Effective Public Speaking. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-eng-au-tp-tch-02
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