Understanding Qualitative Research in the Non-Profit Sector
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-ql-rchfr-mth-02
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About the Article
This article explores the critical function of qualitative research within the non-profit sector, emphasizing its capacity to capture nuanced social realities beyond what quantitative methods reveal. Focusing on program design, implementation, and evaluation, it demonstrates how qualitative inquiry uncovers meanings, motivations, and contextual factors that shape human behavior. By employing interviews, focus groups, case studies, and participant-centered methods, non-profits gain culturally sensitive, ethically grounded insights that enhance accountability, advocacy, and sustainable impact. The article highlights the adaptability of qualitative approaches in resource-limited and diverse environments, emphasizing their strategic role in ensuring interventions are responsive, inclusive, and community-driven.
Key Topics
- Qualitative research
- Non-profit organizations
- Participatory research
- Cultural sensitivity
- Community engagement
- Sustainable development
Suggested Citation
Kazanskaia, A. N. (2025). Understanding Qualitative Research in the Non-Profit Sector. NEYA Global Journal of Non-Profit Studies. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-ql-rchfr-mth-02
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