Understanding Non-Profit Marketing and Communications: Principles, Strategies, and Impact
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-prdvnevlmximp-02
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About the Article
Marketing and communications are strategic tools vital for non-profit organizations seeking to advance missions, engage stakeholders, and mobilize resources. This article examines core principles, challenges, and best practices in non-profit marketing, emphasizing mission alignment, authenticity, and relationship-building. Drawing on case studies such as Charity: Water, ALS Ice Bucket Challenge, World Wildlife Fund’s Earth Hour, and BRAC Bangladesh, it highlights key dimensions including brand identity, storytelling, digital engagement, public relations, and community involvement. The discussion addresses constraints of limited budgets and staffing, the importance of transparent messaging, and opportunities in leveraging supporter passion and authentic narratives. By integrating theory and practice, the article provides actionable insights for non-profit leaders, marketing professionals, and volunteers to enhance visibility, credibility, and impact in diverse contexts.
Key Topics
- Non-profit marketing
- Strategic communication
- Stakeholder engagement
- Storytelling
- Digital outreach
- Community engagement
- Transparency
Suggested Citation
Kazanskaia, A. N. (2025). Understanding Non-Profit Marketing and Communications: Principles, Strategies, and Impact. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-prdvnevlmximp-02
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