Understanding Big Data: Foundations, Characteristics, and Applications in Organizational Decision-Making
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-hr-bg-dt-02
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About the Article
Big data has become a defining feature of the digital era, reshaping how organizations gather, process, and apply information to guide strategic choices. Defined by the five Vs—volume, velocity, variety, veracity, and value—it encompasses massive datasets requiring advanced analytics. This article explores the foundations and evolution of big data, the technologies and stakeholders that form its ecosystem, and practical applications across healthcare, agriculture, urban planning, education, and financial inclusion. Drawing on global case studies, it highlights how big data supports innovation and decision-making in both developed and resource-limited settings. Challenges such as governance, ethics, and workforce skills are critically examined, with strategies for inclusive and responsible adoption. Positioned at the intersection of technology and organizational studies, the analysis provides both academic insight and practical guidance for leveraging big data.
Key Topics
- Big data foundations and evolution
- Five Vs framework
- Data governance and quality
- Big data ecosystem and tools
- Sectoral applications (healthcare, agriculture, urban planning, education, finance)
- Ethical and resource challenges
Suggested Citation
Kazanskaia, A. N. (2025). Understanding Big Data: Foundations, Characteristics, and Applications in Organizational Decision-Making. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-hr-bg-dt-02
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