The Role of Qualitative Research in Non-Profit Contexts
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-ql-rchfr-mth-01
This material forms part of the NEYA Global knowledge architecture. Institutional, organizational, professional, training, consulting, curriculum, program design, or implementation use requires an active license from NEYA Global
Explore Architecture →
Module Overview →
Request Institutional Access →
About the Article
This article examines the critical role of qualitative research in non-profit contexts, highlighting its capacity to capture nuanced social dynamics and lived experiences that quantitative methods often overlook. Focusing on low-resource and culturally diverse environments, it demonstrates how interviews, focus groups, narrative analysis, and participatory approaches enable organizations to design interventions that are contextually relevant and community-driven. The article discusses methodological strengths and limitations, emphasizing the strategic value of qualitative inquiry for program design, advocacy, and sustainable development. By integrating practical examples with theoretical insights, it underscores qualitative research as an indispensable tool for non-profits seeking to align actions with the realities and priorities of the populations they serve.
Key Topics
- Qualitative research
- Non-profit organizations
- Participatory methods
- Community engagement
- Sustainable development
- Advocacy
Suggested Citation
Kazanskaia, A. N. (2025). The Role of Qualitative Research in Non-Profit Contexts. NEYA Global Journal of Non-Profit Studies. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-ql-rchfr-mth-01
References
| Chambers, R. (2014). Rural development: Putting the last first. Routledge. https://doi.org/10.4324/9781315835815 | ||||
| Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE. | ||||
| Kazanskaia, A. N. (2025). Qualitative Research Methods. NEYA Global Publishing. https://doi.org/10.64357/qualitative-research-methods-2025 | ||||
| Kazanskaia, A. N. (2025). Introduction to Data Analysis for Non-Profits. NEYA Global Publishing. https://doi.org/10.64357/introduction-data-analysis-nonprofits-2025 | ||||
| Kazanskaia, A. N. (2025). Advanced Data Analytics Techniques for Social Impact. NEYA Global Publishing. https://doi.org/10.64357/advanced-data-analytics-social-impact-2025 | ||||
| Kazanskaia, A. N. (2025). Monitoring & Evaluation in International Development. NEYA Global Publishing. https://doi.org/10.64357/monitoring-evaluation-international-development-2025 | ||||
| Kazanskaia, A. N. (2025). Applications of Qualitative Research in Non-Profit Organizations. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-ql-rchfr-mth-10 | ||||
| Kazanskaia, A. N. (2025). Reporting Qualitative Findings: Strategies for Clarity, Accessibility, and Impact. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-ql-rchfr-mth-09 | ||||
| Patton, M. Q. (2015). Qualitative research and evaluation methods (4th ed.). SAGE. | ||||
| UN Women. (2018). Turning promises into action: Gender equality in the 2030 Agenda for Sustainable Development. UN Women. | ||||
| Chambers, R. (2017). Participatory workshops: A sourcebook of 21 sets of ideas and activities. Routledge. | ||||
| Creswell, J. W. (2013). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). SAGE. | ||||
