The Power of Storytelling in Philanthropy

Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676

DOI: https://doi.org/10.64357/neya-gjnps-artphilnt-06

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About the Article

Storytelling is a vital tool in philanthropy, enabling organizations to transform abstract objectives into emotionally engaging narratives that inspire donor participation and commitment. This article explores how storytelling enhances donor connection, retention, and impact, particularly in low-resource and emerging contexts. Key elements include relatable characters, depiction of conflict, organizational intervention, and linkage to broader mission goals. Incorporating anecdotes, testimonials, case studies, visual aids, and interactive tools strengthens engagement. Maintaining authenticity and alignment with organizational values preserves credibility and fosters trust. The study provides practical guidance for crafting compelling stories that resonate across diverse audiences, illustrating how narrative-driven strategies can secure support, sustain donor engagement, and enhance social impact.

Key Topics

• Storytelling in philanthropy
• Donor engagement and emotional resonance
• Narrative structure and strategy
• Authenticity and organizational alignment
• Visual, anecdotal, and interactive techniques
• Social impact in low-resource contexts

Suggested Citation

Kazanskaia, A. N. (2025). The Power of Storytelling in Philanthropy. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-artphilnt-06

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