The Future of Non-Profit Legitimacy: Synthesis and Emerging Directions
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-orglgernsustpbltrst-10
This material forms part of the NEYA Global knowledge architecture. Institutional, organizational, professional, training, consulting, curriculum, program design, or implementation use requires an active license from NEYA Global
Explore Architecture →
Module Overview →
Request Institutional Access →
About the Article
Legitimacy remains the cornerstone of non-profit credibility, sustainability, and influence. This article synthesises theoretical, empirical, and practical perspectives on legitimacy, consolidating insights from across the field into a cohesive framework. It identifies legitimacy as a multidimensional construct—pragmatic, moral, cognitive, representational, and epistemic—while emphasising its contested and dynamic character. The synthesis integrates findings on its sources (legal, moral, epistemic, participatory), vulnerabilities (scandals, foreign influence, corporatisation, weak grassroots ties), and strategies for resilience (participatory governance, ethical culture, adaptive management, and crisis communication). Measurement challenges are addressed through methodological pluralism, acknowledging legitimacy’s perceptual and relational foundations. Looking ahead, digital transformation, populist backlash, and decolonial critique are reshaping legitimacy’s meaning and mechanisms, shifting authority from external validation toward locally grounded and digitally adaptive forms. The article concludes that legitimacy is both a condition for organisational survival and a driver of systemic change, demanding continuous negotiation, critical reflection, and innovation from scholars and practitioners alike.
Key Topics
- Multidimensional nature of legitimacy
- Institutional and strategic perspectives
- Sources, threats, and resilience strategies
- Measurement and methodological pluralism
- Digital and decolonial transformations
- Future research and practical directions
Suggested Citation
Kazanskaia, A. N. (2025). The Future of Non-Profit Legitimacy: Synthesis and Emerging Directions. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-orglgernsustpbltrst-10
References
Banks, N., Hulme, D., & Edwards, M. (2015). NGOs, states, and donors revisited: Still too close for comfort? World Development, 66, 707–718.
https://doi.org/10.1016/j.worlddev.2014.09.028
Bryson, J. M. (2018). Strategic planning for social impact. NEYA Global Publishing.
Choudry, A. (2015). NGOization: Complicity, contradictions and prospects. Zed Books.
Cornwall, A. (2008). Unpacking 'Participation': Models, meanings and practices. Community Development Journal, 43(3), 269–283.
https://doi.org/10.1093/cdj/bsn010
Ebrahim, A., & Rangan, V. K. (2014). What impact? A framework for measuring the scale and scope of social performance. California Management Review, 56(3), 118–141.
https://doi.org/10.1525/cmr.2014.56.3.118
Kazanskaia, A. N. (2025). Organizational Legitimacy: Earning & Sustaining Public Trust. NEYA Global Publishing.
https://doi.org/10.64357/legitimacy-2025
Kazanskaia, A. N. (2025). Legitimacy in different contexts: Organisational, political, and regional variations in non-profit credibility. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-orglgernsustpbltrst-06
Kazanskaia, A. N. (2025). Measuring legitimacy in non-profit organisations. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-orglgernsustpbltrst-08
Kazanskaia, A. N. (2025). Strategies for building and sustaining legitimacy in non-profit organisations. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-orglgernsustpbltrst-07
Kazanskaia, A. N. (2025). The future of non-profit legitimacy: Digital, political, and decolonial transformations. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-orglgernsustpbltrst-09
Kazanskaia, A. N. (2025). Public Policy: Power and Influence in Decision-Making. NEYA Global Publishing.
https://doi.org/10.64357/public-policy-2025
Kazanskaia, A. N. (2025). How Organizations Bring Change: Mechanisms of Social Impact. NEYA Global Publishing.
https://doi.org/10.64357/change-mechanisms-2025
Suchman, M. C. (1995). Managing legitimacy: Strategic and institutional approaches. Academy of Management Review, 20(3), 571–610.
https://doi.org/10.2307/258788