Author: Dr. Anna Neya Kazanskaia

Publisher: NEYA Global Publishing
ORCID: https://orcid.org/0009-0009-5669-1676

DOI: https://doi.org/10.64357/neya-vrpt-2025

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About the Teaching Paper

Volunteer recruitment is one of the most decisive factors for the sustainability of non-profit organizations, directly influencing program reach, quality, and long-term impact. This Teaching Paper introduces a Volunteer Recruitment Plan Template—a structured tool that enables organizations to design systematic, goal-oriented recruitment strategies. The resource blends strategic planning theory with practical guidance, offering both academics and practitioners a replicable model for professionalizing recruitment processes.

By outlining objectives, target audiences, recruitment channels, messaging, timelines, responsibilities, and budgets, the template ensures consistency and alignment with organizational missions. A case study demonstrates its application in a mid-sized community center, showing measurable improvements in mentor recruitment and program outcomes.

Key Topics

• Strategic objectives in volunteer recruitment
• Identifying and targeting volunteer demographics
• Multi-channel recruitment approaches
• Message framing and motivational appeals
• Budgeting and resource allocation
• Case study: Expanding a youth mentoring program
• Reflection questions for learners and practitioners

Academic Value

This Teaching Paper bridges theory and practice by adapting strategic planning frameworks for the specific domain of volunteer management. It operationalizes core principles of organizational effectiveness, making them accessible to students, educators, and practitioners. The template can be used in academic curricula, professional training, and non-profit practice alike.

Suggested Citation

Kazanskaia, A. N. (2025). Teaching Paper: Volunteer Recruitment Plan Template — A Practical Framework for Non-Profit Success. NEYA Global Publishing. https://doi.org/10.64357/neya-vrpt-2025

References

Brudney, J. L. (1999). The effective use of volunteers: Best practices for the public sector. Law and Contemporary Problems, 62(4), 219-255.
https://doi.org/10.2307/1192274

Drucker, P. F. (1990). Managing the nonprofit organization: Principles and practices. HarperCollins.

Kazanskaia, A. N. (2025). Global volunteering with digital tools. NEYA Global Publishing.
https://doi.org/10.64357/global-volunteering-digital-tools-2025

Kazanskaia, A. N. (2025). Inclusive virtual volunteer programs. NEYA Global Publishing.
https://doi.org/10.64357/inclusive-virtual-volunteer-2025

Kazanskaia, A. N. (2025). Managing volunteers: Creating and sustaining impactful …. NEYA Global Publishing.
https://doi.org/10.64357/managing-volunteers-2025

Patton, M. Q. (2008). Utilization-focused evaluation (4th ed.). Sage Publications.