Teaching Paper: Training Resources for Social Media in Nonprofits – Building Digital Skills through Accessible Online Learning Platforms
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-tech-smm-tp-03
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About the Teaching Paper
This Teaching Paper curates online training platforms that help nonprofits strengthen their social media skills. It highlights Coursera, LinkedIn Learning, Udemy, HubSpot Academy, and Hootsuite Academy as cost-effective and scalable solutions for building capacity in digital communication, strategy, and engagement. The paper bridges academic theory with practice, showing how structured learning enhances nonprofit effectiveness and supports mission-driven outcomes.
Key Topics
- Structured social media training for nonprofits
- Beginner to advanced online learning pathways
- Free and low-cost courses (HubSpot, Coursera audits)
- Case study: NGO in Eastern Europe improving donor outreach
- Challenges, reflection questions, and practical tips
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Training Resources for Social Media in Nonprofits – Building Digital Skills through Accessible Online Learning Platforms. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-tech-smm-tp-03
References
Bryson, J. M. (2018). Strategic Planning for Public and Nonprofit Organizations. Jossey-Bass.
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Kazanskaia, A. N. (2025). Building effective social media systems for non-profit organizations. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-sc-md-mt-10
Kazanskaia, A. N. (2025). Content calendars for nonprofit social media strategy – Structuring engagement through weekly planning (Teaching Paper). Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-tech-smm-tp-04
Kazanskaia, A. N. (2025). Tools for social media management in nonprofits – Enhancing content, analytics, and engagement with digital platforms (Teaching Paper). Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-tech-smm-tp-02
Kazanskaia, A. N. (2025). Engagement techniques for non-profit organizations on social media. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-sc-md-mt-06
Kazanskaia, A. N. (2025). Social Media Mastery. NEYA Global Publishing.
https://doi.org/10.64357/social-media-mastery-2025
Kazanskaia, A. N. (2025). Marketing and Communications. NEYA Global Publishing.
https://doi.org/10.64357/marketing-communications-2025
Lovejoy, K., Waters, R. D., & Saxton, G. D. (2012). Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less. Public Relations Review, 38(2), 313–318.
https://doi.org/10.1016/j.pubrev.2012.01.005
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