Teaching Paper: Tools for Social Media Management in Nonprofits – Enhancing Content, Analytics, and Engagement with Digital Platforms
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-tech-smm-tp-02
About the Teaching Paper
This Teaching Paper introduces nonprofit professionals to digital tools for effective social media management, focusing on content creation, analytics, and platform monitoring. Tools such as Canva and InShot simplify visual and video production; Google Analytics, Facebook Insights, and Twitter Analytics support data-driven decision-making; and Buffer and Hootsuite streamline scheduling, engagement, and performance tracking.
Key Topics
- Content creation with Canva and InShot
- Analytics for engagement, reach, and conversions
- Social media management with Buffer and Hootsuite
- Case study: youth-focused nonprofit in Southeast Asia
- Challenges, tips, and reflection questions
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Tools for Social Media Management in Nonprofits – Enhancing Content, Analytics, and Engagement with Digital Platforms. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-tech-smm-tp-02
References
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https://doi.org/10.64357/neya-gjnps-sc-md-mt-10
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https://doi.org/10.64357/neya-gjnps-sc-md-mt-04
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https://doi.org/10.64357/neya-gjnps-sc-md-mt-07
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https://doi.org/10.64357/neya-gjnps-tech-smm-tp-03
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https://doi.org/10.64357/social-media-mastery-2025
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