Author: Dr. Anna Neya Kazanskaia

Publisher: NEYA Global Publishing
ORCID: https://orcid.org/0009-0009-5669-1676

DOI: https://doi.org/10.64357/neya-gjnps-stakeholder-engagement-2025

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About the Teaching Paper

Effective stakeholder identification and engagement are fundamental to non-profit success. This teaching paper provides a structured framework for mapping stakeholders by influence, interest, and organizational relationships. Combining theory with real-world tools, it demonstrates how non-profits can use interviews, surveys, data analysis, and community engagement to identify key actors and design strategies for long-term collaboration. A case study of a community health initiative illustrates how mapping fosters legitimacy, funding, and sustainable impact.

Key Topics

• Stakeholder mapping and classification
• Influence–interest matrix for non-profits
• Methods for identifying diverse stakeholders
• Communication and engagement strategies
• Community participation and decision-making
• Challenges, limitations, and ethical considerations
• Case study: maternal health program in Southeast Asia

Academic Value

This teaching paper bridges theory and practice by applying stakeholder analysis frameworks to real-world non-profit contexts. It equips students, consultants, and practitioners with adaptable tools for strategic planning and relationship management. Its value lies in enabling non-profits to systematically analyze stakeholder dynamics while ensuring inclusivity, responsiveness, and legitimacy.

Suggested Citation

Kazanskaia, A. N. (2025). Teaching Paper: Stakeholder Identification and Engagement — Mapping Influence, Interest, and Relationships. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-stakeholder-engagement-2025

References

Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations. John Wiley & Sons.

Drucker, P. F. (1990). Managing the non-profit organization: Principles and practices. HarperCollins.

Kazanskaia, A. N. (2025). Audience analysis in non-profit advocacy: Strategies for effective engagement. NEYA Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-audience-analysis-2025

Kazanskaia, A. N. (2025). Engaging stakeholders in non-profit advocacy: Strategies for collaboration and impact. NEYA Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-stakeholders-2025

Kazanskaia, A. N. (2025). Marketing and communications. Neya Global Publishing.
https://doi.org/10.64357/marketing-communications-2025

Kazanskaia, A. N. (2025). Social media mastery. Neya Global Publishing.
https://doi.org/10.64357/social-media-mastery-2025

Kazanskaia, A. N. (2025). The power of public speaking for social impact. Neya Global Publishing.
https://doi.org/10.64357/public-speaking-social-impact-2025

Patton, M. Q. (2011). Developmental evaluation: Applying complexity concepts to enhance innovation and use. Guilford Press.