Teaching Paper: Sponsorship Package Models for Strategic Non-Profit Engagement
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-cr-prt-spn-tp-16
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About the Article
Sponsorship has become a vital resource mobilization strategy for non-profits, enabling them to secure financial and in-kind support while providing corporations with visibility and reputation benefits. This Teaching Paper introduces structured sponsorship package models that offer non-profits adaptable frameworks for events and programs. Tiered options—from platinum naming rights to bronze recognition—are presented as scalable tools to attract and manage sponsors in diverse contexts. Practical guidance, a real-world case study, and reflection questions illustrate how sponsorship models enhance professionalism, transparency, and alignment with corporate CSR priorities.
Key Topics
- Non-profit sponsorship
- Event and program funding
- Corporate partnerships
- CSR alignment
- Tiered sponsorship models
- Fundraising strategies
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Sponsorship Package Models for Strategic Non-Profit Engagement. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-cr-prt-spn-tp-16
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