Teaching Paper: Solicitation Scripts and Samples – Structured Approaches for Effective Donor Conversations and Major Gift Requests
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-dn-cl-gft-tp-02
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About the Article
This Teaching Paper introduces structured solicitation scripts, templates, and checklists to guide fundraisers in preparing, presenting, and following up on major donor requests. It balances the science of strategic planning with the art of authentic communication, showing how gratitude, impact reporting, and alignment with donor values create persuasive conversations. By providing sample first-time asks and follow-up scripts, alongside a planning framework, it equips non-profits with ready-to-use tools that enhance confidence and consistency in donor meetings. The paper bridges theory and practice, supporting academics in analyzing philanthropic communication while offering practitioners actionable resources to strengthen major gift fundraising.
Key Topics
- Structured solicitation scripts for major gifts
- Planning templates for donor meetings
- Role of gratitude and stewardship in solicitation
- Communication strategies in philanthropy
- Common challenges and ethical considerations
- Practical tools for fundraisers
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Solicitation Scripts and Samples – Structured Approaches for Effective Donor Conversations and Major Gift Requests. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-dn-cl-gft-tp-02
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| Kazanskaia, A. N. (2025). Crafting a Compelling Case for Support: Strategies for Engaging Major Donors. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-dn-cl-gft-05 | ||||
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