Teaching Paper: Press Release Template – A Practical Guide for Crafting Compelling Nonprofit News and Announcements
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-comm-tp-03
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About the Paper
This Teaching Paper introduces a Press Release Template designed for nonprofits to communicate news with clarity, credibility, and impact. The template guides practitioners through essential components—headline, subheadline, dateline, introduction, body, conclusion, contact information, and boilerplate—helping organizations engage journalists and stakeholders effectively. Drawing on Bryson’s strategic communication principles, Drucker’s mission-focused clarity, and Patton’s adaptive learning, the paper bridges theory with practice. A case study demonstrates how a structured press release can amplify visibility and attract support. This resource equips nonprofits with a professional yet accessible tool for strengthening media engagement and public communication.
Key Topics
- Structuring nonprofit press releases step by step
- Crafting compelling headlines and introductions
- Aligning messaging with mission and values
- Using quotes to add credibility and human connection
- Ensuring concise, accessible, and media-friendly language
- Case example: nonprofit press release increasing visibility and donor engagement
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Press Release Template – A Practical Guide for Crafting Compelling Nonprofit News and Announcements. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-comm-tp-03
References
Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations (5th ed.). Wiley.
Drucker, P. F. (1990). Managing the nonprofit organization: Principles and practices. HarperCollins.
Kazanskaia, A. N. (2025). Public relations and media engagement in religious non-profits: Strategies for visibility, trust, and crisis management. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-cm-st-rl-org-07
Kazanskaia, A. N. (2025). Crafting effective messages for religious non-profits: Strategies for clarity, resonance, and action. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-cm-st-rl-org-03
Kazanskaia, A. N. (2025). Communication principles for religious non-profits: Foundations for trust, clarity, and engagement. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-cm-st-rl-org-02
Kazanskaia, A. N. (2025). Social media content calendar – A structured tool for strategic and consistent digital communication in nonprofits (Teaching Paper). Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-comm-tp-04
Kazanskaia, A. N. (2025). Digital Communication for Religious Organizations. NEYA Global Publishing.
https://doi.org/10.64357/digital.communication.religious.2025
Patton, M. Q. (2011). Developmental evaluation: Applying complexity concepts to enhance innovation and use. Guilford Press.
