Teaching Paper: Persuasive Communication — A Practical Framework for Non-Profit Leaders
Author: Dr. Anna Neya Kazanskaia
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-pbl-sp-exc-tp-11
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About the Article
Persuasive communication is a cornerstone of effective leadership in the non-profit sector, where success depends on mobilizing support, securing funding, and inspiring action. This Teaching Paper presents a structured Persuasive Communication Worksheet based on classical rhetoric (ethos, pathos, logos) and contemporary communication practices. Adapted for resource-constrained and culturally diverse environments, the framework guides leaders in understanding audiences, defining purpose, crafting messages, structuring delivery, and refining performance. Practical examples and reflection prompts bridge theory and practice, enabling leaders to enhance credibility, emotional resonance, and logical persuasiveness in real-world contexts.
Key Topics
- Audience analysis and adaptation
- Defining communication purpose and desired action
- Crafting messages with ethos, pathos, and logos
- Structuring delivery for clarity, flow, and impact
- Reviewing, refining, and practicing message delivery
- Applying persuasive communication in resource-limited contexts
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Persuasive Communication — A Practical Framework for Non-Profit Leaders. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-pbl-sp-exc-tp-11
References
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| Kazanskaia, A. N. (2025). Mastering Persuasive Communication as a Strategic Leadership Competence. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-pbl-sp-exc-14 | ||||
| Kazanskaia, A. N. (2025). Delivering with Authority: Strategies for Impactful Leadership Communication. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-pbl-sp-exc-21 | ||||
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