Teaching Paper: Peer-to-Peer Fundraising Guides for Non-Profits
Strategies, Tools, and Templates for Community-Driven Campaigns
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-cm-bsd-fr-tp-02
About the Article
Peer-to-peer (P2P) fundraising harnesses the power of networks and personal connections, empowering individuals to raise funds on behalf of non-profits. This Teaching Paper introduces structured tools and strategies for designing, implementing, and evaluating P2P campaigns. It provides a campaign planning guide, fundraiser toolkit, progress tracking sheet, and global case studies from Charity: Water, Movember, and Susan G. Komen. By combining conceptual grounding with practical templates, the paper offers academics a teaching resource and practitioners a replicable toolkit for community-driven campaigns. It emphasizes SMART goal-setting, audience segmentation, supporter training, recognition, and adaptive monitoring, ensuring that campaigns foster accountability, inclusivity, and long-term engagement.
Key Topics
- Peer-to-peer fundraising strategies
- Campaign design and goal-setting
- Donor and volunteer engagement
- Social media and communication tools
- Progress tracking and evaluation
- Global case study insights
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Peer-to-Peer Fundraising Guides for Non-Profits — Strategies, Tools, and Templates for Community-Driven Campaigns. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-cm-bsd-fr-tp-02
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