Teaching Paper: Partnership Proposal Templates for Non-Profits
Frameworks for Building Effective Corporate Collaborations
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-cm-bsd-fr-tp-03
About the Article
Partnerships with local businesses and corporations are a growing necessity for non-profits aiming to achieve sustainability and scale their impact. Yet many organizations struggle to approach potential partners with clarity and professionalism. This Teaching Paper introduces structured tools for building persuasive partnership proposals, including a customizable proposal template, a sponsorship levels and benefits chart, and a letter of intent (LOI) template. Drawing on academic insights from corporate social responsibility (CSR) and cross-sector collaboration, as well as real-world practices, the paper equips non-profits with frameworks that align mission and corporate goals. It offers both educators and practitioners replicable models for initiating, negotiating, and sustaining effective collaborations, strengthening the legitimacy and long-term capacity of non-profits.
Key Topics
- Corporate–non-profit partnerships
- Sponsorship frameworks and benefits
- Proposal writing strategies
- Cross-sector collaboration
- Corporate social responsibility (CSR)
- Donor and partner relations
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Partnership Proposal Templates for Non-Profits — Frameworks for Building Effective Corporate Collaborations. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-cm-bsd-fr-tp-03
References
| Austin, J. E., & Seitanidi, M. M. (2012). Collaborative value creation: A review of partnering between nonprofits and businesses: Part I. Nonprofit and Voluntary Sector Quarterly, 41(5), 726-758. https://doi.org/10.1177/0899764012450777 | ||||
| Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations. Jossey-Bass. | ||||
| Carroll, A. B., & Shabana, K. M. (2010). The business case for corporate social responsibility: A review of concepts, research and practice. International Journal of Management Reviews, 12(1), 85-105. https://doi.org/10.1111/j.1468-2370.2009.00275.x | ||||
| Drucker, P. F. (1990). Managing the nonprofit organization: Principles and practices. HarperCollins. | ||||
| Kazanskaia, A. N. (2025). Community-based fundraising. NEYA Global Publishing. https://doi.org/10.64357/community-based-fundraising-2025 | ||||
| Kazanskaia, A. N. (2025). Strategic partnerships & collaborations. NEYA Global Publishing. https://doi.org/10.64357/strategic-partnerships-2025 | ||||
| Kazanskaia, A. N. (2025). Corporate partnerships and sponsorships. NEYA Global Publishing. https://doi.org/10.64357/corporate-partnerships-2025 | ||||
| Kazanskaia, A. N. (2025). Donor cultivation for major gifts. NEYA Global Publishing. https://doi.org/10.64357/donor-cultivation-major-gifts-2025 | ||||
| Kazanskaia, A. N. (2025). Partnering with local businesses. NEYA Global Journal of Non-Profit Studies. | ||||
| Kazanskaia, A. N. (2025). Building sustainable support systems. NEYA Global Journal of Non-Profit Studies. | ||||
