Teaching Paper: Mastering Communication Tools — A Glossary for Non-Profit Leaders and Educators
Author: Dr. Anna Neya Kazanskaia
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-pbl-sp-exc-tp-14
This material forms part of the NEYA Global knowledge architecture. Institutional, organizational, professional, training, consulting, curriculum, program design, or implementation use requires an active license from NEYA Global
Explore Architecture →
Module Overview →
Request Institutional Access →
About the Article
Effective communication is central to leadership and influence in the non-profit sector. This Teaching Paper presents a comprehensive glossary of key communication concepts and practices, from active listening and audience segmentation to visual aids, WCAG accessibility, and digital tools like Zoom. Designed for both academics and practitioners, the glossary serves as a conceptual reference and practical training tool, helping leaders and educators strengthen messaging, stakeholder engagement, and resilience across diverse, resource-constrained, and cross-cultural contexts.
Key Topics
- Core verbal and non-verbal communication techniques
- Audience analysis and segmentation
- Persuasion, storytelling, and emotional appeal
- Inclusivity, accessibility, and cultural sensitivity
- Digital tools and online communication platforms
- Crisis communication and leadership presence
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Mastering Communication Tools — A Glossary for Non-Profit Leaders and Educators. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-pbl-sp-exc-tp-14
References
| Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations. John Wiley & Sons. | ||||
| Heath, C., & Heath, D. (2007). Made to stick: Why some ideas survive and others die. Random House. | ||||
| Kazanskaia, A. N. (2025). Public Speaking for Executives: Leading with Influence. NEYA Global Publishing. https://doi.org/10.64357/public-speaking-executives-2025 | ||||
| Kazanskaia, A. N. (2025). Marketing and Communications. NEYA Global Publishing. https://doi.org/10.64357/marketing-communications-2025 | ||||
| Kazanskaia, A. N. (2025). Research Ethics and Data Privacy. NEYA Global Publishing. https://doi.org/10.64357/research-ethics-data-privacy-2025 | ||||
| Kazanskaia, A. N. (2025). Mastering Online Public Speaking. NEYA Global Publishing. https://doi.org/10.64357/mastering-online-public-speaking-2025 | ||||
| Kazanskaia, A. N. (2025). Mastering Persuasive Communication as a Strategic Leadership Competence. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-pbl-sp-exc-14 | ||||
| Kazanskaia, A. N. (2025). Leadership Messaging: Communicating Vision, Mission, and Values for Organizational Alignment. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-pbl-sp-exc-15 | ||||
| Mayer, R. E. (2009). Multimedia learning (2nd ed.). Cambridge University Press. | ||||
| Tufte, E. R. (2001). The visual display of quantitative information (2nd ed.). Graphics Press. | ||||
