Teaching Paper: Major Donor Research Templates – A Practical Framework for Non-Profit Fundraising and Strategic Donor Engagement
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-dn-cl-gft-tp-01
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About the Article
This Teaching Paper introduces practical templates for major donor research, providing a structured approach to gathering, analyzing, and applying donor information. It includes a donor profile template for organizing data such as professional background, wealth indicators, philanthropic history, and engagement records, alongside a research checklist to guide systematic prospecting. By grounding these tools in both management theory and fundraising best practices, the paper bridges academic insights and real-world application. It equips non-profits with adaptable frameworks to strengthen donor relationships, enhance strategic decision-making, and build long-term sustainability.
Key Topics
- Major donor research frameworks
- Donor profile templates
- Prospect segmentation strategies
- Ethical fundraising practices
- Strategic donor engagement
- Capacity building for non-profits
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Major Donor Research Templates – A Practical Framework for Non-Profit Fundraising and Strategic Donor Engagement. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-dn-cl-gft-tp-01
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