Teaching Paper: Key Concepts in Persuasive Public Speaking – A Practical Glossary for Non-Profit Communicators
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-artpersleadwcnf-tp-06
This material forms part of the NEYA Global knowledge architecture. Institutional, organizational, professional, training, consulting, curriculum, program design, or implementation use requires an active license from NEYA Global
Explore Architecture →
Module Overview →
Request Institutional Access →
About the Article
Effective public speaking is essential for advocacy, leadership, and community engagement in the non-profit sector. This Teaching Paper presents a comprehensive glossary of persuasive communication terms with practical application notes. Covering speech structure, delivery techniques, rhetorical strategies, and audience engagement methods, it provides a ready reference for non-profit practitioners, volunteers, and emerging leaders. By linking concepts to actionable steps, the glossary strengthens clarity, persuasiveness, and impact, serving both as a reference tool and a training resource.
Key Topics
- Persuasive speech structure and content organization
- Audience engagement and empathy mapping
- Delivery techniques: vocal variety, body language, visual aids
- Rhetorical appeals: ethos, pathos, logos
- Storytelling, metaphors, and vivid language
- Social proof and pre-emptive objection handling
- Reflection, feedback, and rehearsal practices
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Key Concepts in Persuasive Public Speaking – A Practical Glossary for Non-Profit Communicators. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-artpersleadwcnf-tp-06
References
Aristotle. (2007). On Rhetoric: A Theory of Civic Discourse (G. A. Kennedy, Trans.). Oxford University Press.
Bryson, J. M. (2018). Strategic Planning for Public and Nonprofit Organizations (5th ed.). Jossey-Bass.
Kazanskaia, A. N. (2025). The Art of Persuasion: Lead with Confidence. NEYA Global Publishing.
https://doi.org/10.64357/the-art-of-persuasion-2025
Kazanskaia, A. N. (2025). Marketing and Communications. NEYA Global Publishing.
https://doi.org/10.64357/marketing-communications-2025
Kazanskaia, A. N. (2025). Understanding persuasion in public speaking. Neya Global Journal of Non-Profit Studies.
Kazanskaia, A. N. (2025). Persuasive communication in public speaking. Neya Global Journal of Non-Profit Studies.
Kazanskaia, A. N. (2025). Engaging your audience. Neya Global Journal of Non-Profit Studies.
Kazanskaia, A. N. (2025). Social media mastery for communicators. Neya Global Journal of Non-Profit Studies.
Lucas, S. E. (2019). The Art of Public Speaking (13th ed.). McGraw-Hill Education.
Patton, M. Q. (2015). Qualitative Research & Evaluation Methods (4th ed.). Sage Publications.
