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Teaching Paper: Glossary of Social Media Terms for Nonprofits – Essential Concepts for Digital Strategy, Analytics, and Engagement
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-tech-smm-tp-08
About the Teaching Paper
This Teaching Paper provides a Glossary of Social Media Terms designed for nonprofit contexts. Covering metrics, tools, roles, and frameworks, it equips practitioners with shared vocabulary to improve strategy, collaboration, and evaluation. Each entry includes definitions and practical notes, bridging theory with field application.
Key Topics
- Core social media metrics: engagement, reach, conversions, growth
- Tools for analytics, monitoring, and management
- Content types and interactive formats
- Key roles: content creator, analyst, community manager
- Frameworks: SMART goals, crisis response, compliance standards
- Case study on youth digital literacy campaigns
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Glossary of Social Media Terms for Nonprofits – Essential Concepts for Digital Strategy, Analytics, and Engagement. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-tech-smm-tp-08
References
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Drucker, P. F. (1990). Managing the Non-Profit Organization: Practices and Principles. HarperCollins.
Lovejoy, K., Waters, R. D., & Saxton, G. D. (2012). Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less. Public Relations Review, 38(2), 313–318.
https://doi.org/10.1016/j.pubrev.2012.01.005
Kazanskaia, A. N. (2025). Social media basics for non-profit organizations: Platforms, audiences, and strategic objectives. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-sc-md-mt-02
Kazanskaia, A. N. (2025). Analytics and measuring success in non-profit social media strategies. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-sc-md-mt-07
Kazanskaia, A. N. (2025). Content creation strategies for non-profit organizations on social media. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-sc-md-mt-04
Kazanskaia, A. N. (2025). Platform-specific social media strategies for non-profit organizations. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-sc-md-mt-05
Kazanskaia, A. N. (2025). Social Media Mastery. NEYA Global Publishing.
https://doi.org/10.64357/social-media-mastery-2025
Kazanskaia, A. N. (2025). Marketing and Communications. NEYA Global Publishing.
https://doi.org/10.64357/marketing-communications-2025
Patton, M. Q. (2011). Developmental Evaluation: Applying Complexity Concepts to Enhance Innovation and Use. Guilford Press.
