Author: Dr. Anna Neya Kazanskaia

Publisher: NEYA Global Publishing
ORCID: https://orcid.org/0009-0009-5669-1676

DOI: https://doi.org/10.64357/neya-gjnps-presentation-glossary-2025

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About the Teaching Paper

This teaching paper introduces a glossary of presentation and advocacy terms designed for non-profit practitioners, students, and educators. It provides clear definitions and practical applications for concepts ranging from classical persuasion (ethos, pathos, logos) to modern communication techniques such as framing, design principles, and webinars. Each entry is paired with practical notes illustrating its use in contexts such as donor engagement, volunteer mobilization, and policy advocacy. By standardizing vocabulary, the glossary fosters clarity, strengthens training, and bridges academic theory with practice in non-profit communication.

Key Topics

• Persuasion and advocacy terms (ethos, pathos, logos, framing, influence)
• Delivery techniques (vocal methods, body language, gestures)
• Audience engagement tools (storytelling, feedback, calls to action)
• Visual communication principles (design, hierarchy, visual aids)
• Professional practices (peer review, transparency, stakeholder management)
• Practical case study from women’s empowerment advocacy

Academic Value

This teaching paper enhances both scholarship and practice by aligning communication theory with field application. It provides a common reference point for training and program design, reducing miscommunication and supporting consistency across diverse teams. As a resource, it helps unify language in advocacy work, strengthening organizational legitimacy and collaborative capacity.

Suggested Citation

Kazanskaia, A. N. (2025). Teaching Paper: Glossary of Presentation and Advocacy Terms — Building Shared Language for Effective Non-Profit Communication. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-presentation-glossary-2025

References

Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations. John Wiley & Sons.

Drucker, P. F. (1990). Managing the non-profit organization: Principles and practices. HarperCollins.

Kazanskaia, A. N. (2025). Audience analysis in non-profit advocacy: Strategies for effective engagement. NEYA Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-audience-analysis-2025

Kazanskaia, A. N. (2025). Public speaking as a strategic tool for non-profit advocacy. NEYA Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-public-speaking-2025

Kazanskaia, A. N. (2025). The power of effective presentations. Neya Global Publishing.
https://doi.org/10.64357/the-power-of-effective-presentations-2025

Kazanskaia, A. N. (2025). The power of public speaking for social impact. Neya Global Publishing.
https://doi.org/10.64357/public-speaking-social-impact-2025

Patton, M. Q. (2011). Developmental evaluation: Applying complexity concepts to enhance innovation and use. Guilford Press.

Reynolds, G. (2012). Presentation zen: Simple ideas on presentation design and delivery (2nd ed.). New Riders.