Teaching Paper: Glossary of Key Terms in Fundraising and Philanthropy – Building Shared Language for Donor Engagement, Stewardship, and Strategic Growth
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-dn-cl-gft-tp-04
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About the Article
This Teaching Paper provides a glossary of 25 essential terms in fundraising and philanthropy, from accountability and stewardship to prospect research and wealth screening. Each entry is paired with practical notes, showing how definitions connect to real-world donor engagement strategies. Designed for both academics and practitioners, the glossary builds shared language across fundraisers, boards, and students of philanthropy. By consolidating terminology, it supports professional training, organizational communication, and strategic planning.
Key Topics
- Accountability and transparency in fundraising
- Donor retention and stewardship practices
- Prospect research and wealth screening
- Capital campaigns and case statements
- Corporate social responsibility and philanthropy
- Shared vocabulary for non-profit management
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Glossary of Key Terms in Fundraising and Philanthropy – Building Shared Language for Donor Engagement, Stewardship, and Strategic Growth. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-dn-cl-gft-tp-04
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