Key Concepts for Strengthening Non-Profit Strategy and Practice

Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Journal: NEYA Global Journal of Non-Profit Studies (Teaching Papers)
Year: 2025
DOI: https://doi.org/10.64357/neya-gjnps-fundraising-glossary-2025

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About the Paper

Shared language is essential for effective collaboration and accountability in the non-profit sector. This Teaching Paper provides a glossary of key terms in fundraising and donor engagement, offering concise academic definitions with practical notes for application. Covering concepts such as corporate partnerships, digital fundraising, KPIs, and impact reports, the glossary serves as both a reference and teaching tool. It helps non-profit professionals, consultants, and students standardize terminology, reduce miscommunication, and strengthen evidence-based strategies.

Key Topics:

• Core fundraising and donor engagement terminology
• Definitions with practical implementation notes
• Standardization of language for strategy and reporting
• Glossary as a tool for training and staff development
• Case study on improved donor retention through shared vocabulary

Academic Value:

This Teaching Paper consolidates essential terminology in non-profit management, bridging theory and practice. It supports teaching in classrooms, workshops, and professional training while providing practitioners with a practical resource for proposals, reports, and campaigns. By offering standardized definitions, it contributes to organizational capacity building and improved donor communication.

References

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https://doi.org/10.64357/fundraising-innovations-2025

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https://doi.org/10.64357/art-of-philanthropy-2025

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https://doi.org/10.64357/neya-gjnps-fundamentals-2025

Kazanskaia, A. N. (2025). Creative Fundraising Techniques for Non-Profits: Innovation, Engagement, and Diversification. NEYA Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-creative-2025

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Sargeant, A., & Shang, J. (2017). Fundraising principles and practice. John Wiley & Sons.
https://doi.org/10.1002/9781119228974