Teaching Paper: Glossary of Fundraising and Donor Engagement Terms
Concepts and Practices for Building Sustainable Non-Profit Resource Development
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-cm-bsd-fr-tp-06
About the Article
This Teaching Paper presents a structured glossary of key fundraising and donor engagement terms, providing non-profits with a shared vocabulary to strengthen resource development. Covering concepts from Annual Funds and Appeals to Stewardship, Peer-to-Peer Fundraising, and Year-End Giving, each entry includes both an academic definition and a practical application. A case study illustrates how these concepts interact in a comprehensive fundraising plan, while reflection questions encourage critical application in organizational practice. This glossary functions simultaneously as a teaching resource and a professional reference, bridging theory with actionable strategies for sustainable donor relationships.
Key Topics
- Fundraising terminology and shared vocabulary
- Donor acquisition, retention, and loyalty
- Major gifts, planned giving, and legacy gifts
- Stewardship and transparency in donor relations
- Sponsorships and corporate partnerships
- Peer-to-peer and grassroots fundraising practices
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Glossary of Fundraising and Donor Engagement Terms — Concepts and Practices for Building Sustainable Non-Profit Resource Development. NEYA Global Journal of Non-Profit Studies. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-cm-bsd-fr-tp-06
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| Kazanskaia, A. N. (2025). Philanthropy in transition: Trends and innovations. NEYA Global Publishing. https://doi.org/10.64357/philanthropy-transition-2025 | ||||
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| Kazanskaia, A. N. (2025). Understanding community-based fundraising: Principles, challenges, and strategies. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-cm-bsd-fr-02 | ||||
| Kazanskaia, A. N. (2025). Overcoming common challenges in community-based fundraising. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-cm-bsd-fr-11 | ||||
