Teaching Paper: Glossary of Communication Terms for Nonprofits – Comprehensive Reference for Strategic, Ethical, and Audience-Centered Communication
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-comm-tp-05
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About the Paper
This Teaching Paper presents a Glossary of Communication Terms for Nonprofits, offering accessible definitions with practical applications. By consolidating concepts such as audience analysis, message development, storytelling, press releases, and digital tools, it equips nonprofit professionals with a shared vocabulary for effective communication. The glossary integrates Bryson’s strategic alignment, Drucker’s clarity of mission, and Patton’s adaptive learning, ensuring that communication practice remains ethical, audience-centered, and mission-driven. Designed for both training and daily use, the glossary strengthens professionalization in nonprofit communication and supports capacity building in resource-constrained environments.
Key Topics
- Core terminology for nonprofit communication strategy and practice
- Ethical principles: transparency, inclusivity, cultural sensitivity
- Tools for audience analysis, segmentation, and engagement
- Practical applications of storytelling, press releases, and digital outreach
- Shared vocabulary for training, collaboration, and organizational consistency
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Glossary of Communication Terms for Nonprofits – A Comprehensive Reference for Strategic, Ethical, and Audience-Centered Communication. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-comm-tp-05
References
Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations (5th ed.). Wiley.
Drucker, P. F. (1990). Managing the nonprofit organization: Principles and practices. HarperCollins.
Kazanskaia, A. N. (2025). Communication principles for religious non-profits: Foundations for trust, clarity, and engagement. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-cm-st-rl-org-02
Kazanskaia, A. N. (2025). Audience analysis for religious non-profits: Strategies for inclusive and impactful communication. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-cm-st-rl-org-04
Kazanskaia, A. N. (2025). Crafting effective messages for religious non-profits: Strategies for clarity, resonance, and action. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-cm-st-rl-org-03
Kazanskaia, A. N. (2025). Communication plan template – A strategic tool for aligning messaging, audience, and impact in nonprofit organizations (Teaching Paper). Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-comm-tp-01
Kazanskaia, A. N. (2025). Communication Strategies for Religious Organizations. NEYA Global Publishing.
https://doi.org/10.64357/communication-strategies-religious-2025
Patton, M. Q. (2011). Developmental evaluation: Applying complexity concepts to enhance innovation and use. Guilford Press.
