Teaching Paper: Frequently Asked Questions on Corporate Partnerships and Sponsorships
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-cr-prt-spn-tp-18
This material forms part of the NEYA Global knowledge architecture. Institutional, organizational, professional, training, consulting, curriculum, program design, or implementation use requires an active license from NEYA Global
Explore Architecture →
Module Overview →
Request Institutional Access →
About the Article
This Teaching Paper consolidates the most common questions non-profits face when approaching corporate partnerships and sponsorships. Organized into five themes—identifying potential partners, structuring proposals, measuring impact, understanding sponsorship benefits, and engaging corporate employees—the paper provides concise, research-based answers enriched with practical notes and real-world examples. By combining theory and applied insights, it serves both as a practitioner’s quick-reference guide and as an academic teaching tool for applied discussions on cross-sector collaboration.
Key Topics
- Non-profit partnerships
- Corporate sponsorship
- Proposal development
- CSR engagement
- Impact measurement
- Volunteer programs
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Frequently Asked Questions on Corporate Partnerships and Sponsorships. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-cr-prt-spn-tp-18
References
| Austin, J. E., & Seitanidi, M. M. (2012). Collaborative value creation: A review of partnering between nonprofits and businesses. Nonprofit and Voluntary Sector Quarterly, 41(6), 929-968. https://doi.org/10.1177/0899764012454685 | ||||
| Bryson, J. M., Crosby, B. C., & Stone, M. M. (2006). The design and implementation of cross-sector collaborations: Propositions from the literature. Public Administration Review, 66(1), 44-55. https://doi.org/10.1111/j.1540-6210.2006.00665.x | ||||
| Drucker, P. F. (1990). Managing the nonprofit organization: Principles and practices. HarperCollins. | ||||
| Kazanskaia, A. N. (2025). Corporate Partnerships and Sponsorships. NEYA Global Publishing. https://doi.org/10.64357/corporate-partnerships-2025 | ||||
| Kazanskaia, A. N. (2025). Philanthropy in Transition: Trends and Innovations. NEYA Global Publishing. https://doi.org/10.64357/philanthropy-transition-2025 | ||||
| Kazanskaia, A. N. (2025). Grant Writing Mastery. NEYA Global Publishing. https://doi.org/10.64357/grant-writing-mastery-2025 | ||||
| Kazanskaia, A. N. (2025). Fundraising Innovations. NEYA Global Publishing. https://doi.org/10.64357/fundraising-innovations-2025 | ||||
| Kazanskaia, A. N. (2025). Managing Corporate Partnerships: Strategies for Implementation, Communication, and Impact. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-cr-prt-spn-08 | ||||
| Kazanskaia, A. N. (2025). Case Studies and Best Practices in Corporate-Non-Profit Partnerships. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-cr-prt-spn-10 | ||||
| Patton, M. Q. (2011). Developmental evaluation: Applying complexity concepts to enhance innovation and use. Guilford Press. | ||||
