Teaching Paper: Evaluation and Feedback Tool – Enhancing Communication Accountability in Non-Profits
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-eth-cm-rl-org-tp-04
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About the Article
Effective communication in non-profits requires continuous evaluation and structured feedback to ensure clarity, transparency, inclusivity, and impact. This Teaching Paper introduces the Evaluation and Feedback Tool, a framework built around five criteria—clarity, transparency, respect, inclusivity, and impact—combined with diverse data collection methods such as surveys, interviews, focus groups, and observation. The tool emphasizes practical mechanisms for stakeholder engagement, transparent reporting, and continuous improvement cycles. A case study from a humanitarian NGO illustrates its effectiveness in improving accessibility and trust through language simplification, translation, and feedback channels. By integrating scholarly insights from Patton, Bryson, and Drucker with applied practice, this Teaching Paper offers non-profits a structured, adaptable method for embedding accountability into communication systems.
Key Topics
- Criteria for evaluating communication effectiveness
- Stakeholder feedback mechanisms in non-profits
- Data collection and analysis methods
- Transparency and inclusivity in reporting
- Continuous improvement cycles
- Practical case study in humanitarian work
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Evaluation and Feedback Tool – Enhancing Communication Accountability in Non-Profits. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-eth-cm-rl-org-tp-04
References
Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations. Wiley.
Drucker, P. F. (1990). Managing the nonprofit organization: Principles and practices. HarperCollins.
Kazanskaia, A. N. (2025). Evaluating ethical communication practices in religious non-profits. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-eth-cm-rl-org-10
Kazanskaia, A. N. (2025). Transparency and accountability in ethical communication for religious non-profits. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-eth-cm-rl-org-04
Kazanskaia, A. N. (2025). Ethical guidelines checklist – Strengthening accountability in non-profit communication (Teaching Paper). Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-eth-cm-rl-org-tp-02
Kazanskaia, A. N. (2025). Ethical communication plan template – A practical framework for non-profits (Teaching Paper). Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-eth-cm-rl-org-tp-01
Kazanskaia, A. N. (2025). Ethical Communication in Religious Organizations. NEYA Global Publishing.
https://doi.org/10.64357/ethical-communication-religious-2025
Patton, M. Q. (2008). Utilization-focused evaluation. Sage.
