Teaching Paper: Ethical Guidelines Checklist – Strengthening Accountability in Non-Profit Communication
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-eth-cm-rl-org-tp-02
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About the Article
Ethical communication is vital to sustaining trust, credibility, and legitimacy in non-profit organizations. This Teaching Paper presents the Ethical Guidelines Checklist, a practical tool designed to help organizations systematically evaluate and strengthen communication practices. Built around five principles—honesty, transparency, respect, fairness, and accountability—the checklist provides a structured framework for policy development, implementation, monitoring, and compliance. Drawing on insights from Bryson, Drucker, and Patton, it bridges theory and practice, equipping organizations with diagnostic and developmental guidance. A case study demonstrates its application in a health NGO in East Africa, showing how systematic use of the checklist improved donor satisfaction and community trust. Reflection questions and practical tips further support adaptation across diverse non-profit contexts.
Key Topics
- Five principles of ethical communication
- Practical checklist for evaluation and monitoring
- Implementation steps and staff training
- Stakeholder consultation and cultural sensitivity
- Case study application in a health NGO
- Reflection questions for organizational learning
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Ethical Guidelines Checklist – Strengthening Accountability in Non-Profit Communication. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-eth-cm-rl-org-tp-02
References
Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations. Wiley.
Drucker, P. F. (1990). Managing the nonprofit organization: Principles and practices. HarperCollins.
Kazanskaia, A. N. (2025). Ethical guidelines for communication in religious non-profits: Development, implementation, and adaptation. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-eth-cm-rl-org-03
Kazanskaia, A. N. (2025). Transparency and accountability in ethical communication for religious non-profits. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-eth-cm-rl-org-04
Kazanskaia, A. N. (2025). Internal communication and ethics in religious non-profits. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-eth-cm-rl-org-07
Kazanskaia, A. N. (2025). Evaluation and feedback tool – Enhancing communication accountability in non-profits (Teaching Paper). Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-eth-cm-rl-org-tp-04
Kazanskaia, A. N. (2025). Ethical Communication in Religious Organizations. NEYA Global Publishing.
https://doi.org/10.64357/ethical-communication-religious-2025
Patton, M. Q. (2008). Utilization-focused evaluation. Sage.
