A Practical Framework for Planning, Executing, and Evaluating Non-Profit Email Campaigns

Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Year: 2025
DOI: https://doi.org/10.64357/neya-gjnps-email-campaign-2025

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About the Article

This Teaching Paper introduces a structured Email Campaign Checklist designed for non-profits and faith-based organizations. It covers all stages of campaign design and delivery—planning, content creation, design, personalization, testing, scheduling, monitoring, and follow-up. A case study from the Philippines illustrates how a structured checklist improved donor engagement and exceeded fundraising goals. By turning one-off messages into systematic, mission-driven communication, the framework strengthens trust, participation, and accountability in non-profit outreach.

Key Topics

• Campaign planning and audience segmentation
• Writing effective subject lines and body content
• Design, accessibility, and mobile optimization
• Personalization and dynamic content
• A/B testing and scheduling best practices
• Monitoring open, click-through, and conversion rates
• Follow-up and donor stewardship

Academic Value

The paper translates strategic communication theory into a replicable checklist that links planning, execution, and evaluation. For scholars, it contributes a framework for studying digital engagement effectiveness. For practitioners, it provides a step-by-step tool to design professional, efficient, and impactful email campaigns.

References

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Kazanskaia, A. N. (2025). Digital Communication for Religious Organizations. NEYA Global Publishing.
https://doi.org/10.64357/digital.communication.religious.2025

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https://doi.org/10.64357/empowering-womens-voices-2025

Kazanskaia, A. N. (2025). Email marketing for religious non-profits: List building, personalization, and automation. NEYA Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-email-marketing-2025

Kazanskaia, A. N. (2025). Teaching Paper: Glossary of digital communication terms. NEYA Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-digital-glossary-2025

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