Teaching Paper: Effective Email Communication for Virtual Non-Profit Programs
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-msonlpblsp-tp-04
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About the Article
Effective email communication is essential for maximizing engagement and participation in virtual non-profit programs. This Teaching Paper explores best practices for designing pre-event reminders and post-event follow-up emails, ensuring that participants are informed, prepared, and encouraged to provide feedback. It provides sample templates, guidance on timing, personalization, and content structure, and practical tips for integrating links to webinars, recordings, and feedback forms. By employing systematic strategies, non-profits can improve attendance rates, enhance participant experience, and collect actionable feedback for continuous improvement. Case studies demonstrate the successful use of email campaigns in volunteer training and online workshops, while solutions are offered for challenges such as low open rates, email fatigue, and participant engagement.
Key Topics
- Pre-event reminder strategies
- Post-event follow-up techniques
- Email templates and structure
- Timing and personalization in digital communication
- Increasing participant engagement
- Feedback collection through email campaigns
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Effective Email Communication for Virtual Non-Profit Programs. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-msonlpblsp-tp-04
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