Teaching Paper: Donor Engagement Techniques for Non-Profit Organizations – Strategies for Building Trust and Sustained Support
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-ldrmsdrorg-tp-06
About the Article
This Teaching Paper explores donor engagement as a cornerstone of non-profit sustainability, emphasizing both relational communication and diversified fundraising techniques. It introduces practical methods—personalized communication, regular updates, and public recognition—to strengthen donor relationships and ensure transparency. Fundraising strategies such as community fundraising, crowdfunding, and recurring donations are presented as tools to build resilience and financial stability. A case study illustrates how combining personal engagement with a recurring donor program transformed a literacy-focused NGO’s funding base. By integrating theory and practice, the paper offers actionable insights for leaders, fundraisers, and practitioners aiming to foster ethical, long-term donor partnerships grounded in trust and accountability.
Key Topics
- Donor communication and relationship-building
- Community fundraising and local engagement
- Crowdfunding and digital fundraising methods
- Recurring donation models for financial stability
- Transparency and donor trust
- Sustainable fundraising and stakeholder partnership
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Donor Engagement Techniques for Non-Profit Organizations – Strategies for Building Trust and Sustained Support. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-ldrmsdrorg-tp-06
References
Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations (5th ed.). Jossey-Bass.
Drucker, P. F. (1990). Managing the nonprofit organization: Principles and practices. HarperCollins.
Sargeant, A., & Jay, E. (2014). Fundraising management: Analysis, planning and practice (3rd ed.). Routledge.
https://doi.org/10.4324/9780203485873
Tempel, E. R., Seiler, T. L., & Aldrich, E. E. (2016). Achieving excellence in fundraising (4th ed.). Wiley.
Kazanskaia, A. N. (2025). Leadership in Mission-Driven Organizations. NEYA Global Publishing.
https://doi.org/10.64357/leadership-mission-driven-2025
Kazanskaia, A. N. (2025). Strategies for Sustainable Growth. NEYA Global Publishing.
https://doi.org/10.64357/strategies-sustainable-growth-2025
Anheier, H. K. (2014). Nonprofit organizations: Theory, management, policy (2nd ed.). Routledge.
Heifetz, R. A. (1994). Leadership without easy answers. Harvard University Press.
https://doi.org/10.4159/9780674038479
