Teaching Paper: Digital Tools for Non-Profit Organizations – Enhancing Management, Communication, and Outreach
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-ldrmsdrorg-tp-08
About the Article
This Teaching Paper examines how digital tools can enhance the efficiency, communication, and impact of non-profit organizations. It provides an overview of essential technologies across six domains—project management, CRM systems, social media, email marketing, data analytics, and affordable technology alternatives. The paper also highlights mobile communication tools such as WhatsApp and SMS systems for outreach in low-connectivity environments. A case study of a grassroots education NGO in Sub-Saharan Africa demonstrates how integrating Trello, DonorPerfect, Facebook, and WhatsApp improved coordination, donor retention, and community engagement. The analysis underscores that technology, when strategically adopted, can strengthen non-profit management and amplify mission-driven outcomes even in resource-limited contexts.
Key Topics
- Digital transformation in non-profits
- Project management and CRM systems
- Social media and email marketing strategies
- Data analytics for impact measurement
- Affordable open-source and mobile technologies
- Strategic digital adoption for low-resource environments
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Digital Tools for Non-Profit Organizations – Enhancing Management, Communication, and Outreach. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-ldrmsdrorg-tp-08
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https://doi.org/10.64357/leadership-mission-driven-2025
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https://doi.org/10.4159/9780674038479
