A Practical Framework for Religious Non-Profits to Plan, Execute, and Evaluate Digital Outreach

Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Year: 2025
DOI: https://doi.org/10.64357/neya-gjnps-digital-comm-plan-2025

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About the Article

This Teaching Paper provides a structured template for religious non-profits to design, implement, and evaluate digital communication plans. It integrates mission alignment, SMART goals, audience analysis, channel selection, content strategy, resource planning, and monitoring. Emphasis is placed on KPIs, content calendars, safeguarding, and adaptive improvement. A compact case study demonstrates practical application, making the paper suitable for leaders, staff, and volunteers building credible online strategies.

Key Topics

• Strategic alignment of mission and communication goals
• Audience analysis and segmentation tools
• Channel selection and content calendar design
• SMART goals and KPI frameworks
• Safeguarding, ethics, and data protection in digital outreach
• Monitoring, evaluation, and adaptive improvement

Academic Value

The paper operationalizes theories of strategic planning and evaluation into a replicable framework tailored to religious non-profits. It contributes to scholarship on digital inclusion and participatory communication while offering practitioners a ready-to-use planning tool. By bridging theory and practice, it enhances organizational capacity, accountability, and trust.

References

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Kazanskaia, A. N. (2025). Digital Communication for Religious Organizations. NEYA Global Publishing.
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Kazanskaia, A. N. (2025). Mission and Values in Faith-Based Organizations. NEYA Global Publishing.
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