A Practical Guide for Strategic Non-Profit Resource Mobilization

Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Journal: NEYA Global Journal of Non-Profit Studies (Teaching Papers)
Year: 2025
DOI: https://doi.org/10.64357/neya-gjnps-teaching-fundraising-plan-2025

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About the Paper

A structured fundraising plan is essential for sustainable non-profit resource mobilization. This Teaching Paper provides a step-by-step framework for creating effective fundraising plans that align with mission, goals, and capacity. It emphasizes SMART objectives, donor segmentation, method selection, budgeting, timelines, and evaluation. Case-based examples and reflection questions help organizations and students adapt the framework to diverse contexts, while practical tips highlight how to overcome common challenges such as donor fatigue and limited capacity. By combining strategic planning theory with applied practice, the paper serves as a practical teaching and training resource.

Key Topics:

• Components of a fundraising plan
• SMART goals and measurable objectives
• Donor segmentation and engagement
• Balanced mix of fundraising methods
• Budgeting, timelines, and accountability
• Monitoring, evaluation, and continuous improvement
• Practical case study and applied tools

Academic Value:

This Teaching Paper bridges theory and practice by integrating strategic planning frameworks with real-world applications. It contributes to academic discourse on non-profit management while equipping practitioners, consultants, and students with actionable guidance. Its combination of conceptual grounding, applied examples, and reflective tools makes it a versatile resource for classrooms, workshops, and organizational development processes.

References

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Drucker, P. F. (1990). Managing the non-profit organization: Principles and practices. HarperCollins.

Kazanskaia, A. N. (2025). Fundraising Innovations. NEYA Global Publishing.
https://doi.org/10.64357/fundraising-innovations-2025

Kazanskaia, A. N. (2025). Global Fundraising Strategies for Impact. NEYA Global Publishing.
https://doi.org/10.64357/global-fundraising-strategies-2025

Kazanskaia, A. N. (2025). Crafting Effective Fundraising Strategies for Non-Profit Organizations. NEYA Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-strategy-2025

Kazanskaia, A. N. (2025). Fundamentals of Non-Profit Fundraising: Principles, Challenges, and Emerging Practices. NEYA Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-fundamentals-2025

Patton, M. Q. (2011). Developmental evaluation: Applying complexity concepts to enhance innovation and use. Guilford Press.

Sargeant, A., & Shang, J. (2017). Fundraising principles and practice. John Wiley & Sons.
https://doi.org/10.1002/9781119228974