Teaching Paper: Developing a Data Analysis Plan for Digital Community Engagement
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-tchdrcmeng-tp-03
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About the Article
Data analysis is a critical component of evaluating community engagement in the digital age. This Teaching Paper introduces a structured plan for analyzing data collected from surveys, focus group discussions, and digital engagement metrics. It outlines key steps including data cleaning, descriptive and thematic analysis, metric-based evaluation, cross-comparison, visualization, and reporting. Practical notes support practitioners in managing both quantitative and qualitative data in low-resource and diverse cultural settings. A case study demonstrates how a non-profit organization applied this plan to identify gaps in digital literacy and optimize engagement strategies. By integrating methodological rigor with practical usability, this paper equips researchers, evaluators, and practitioners to transform raw data into actionable insights that inform decision-making and strengthen digital community engagement.
Key Topics
- Data analysis planning
- Mixed-methods evaluation
- Digital engagement metrics
- Visualization and reporting
- Community participation analysis
- Evidence-based strategy design
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Developing a Data Analysis Plan for Digital Community Engagement. NEYA Global Journal of Non-Profit Studies. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-tchdrcmeng-tp-03
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