Teaching Paper: Developing a Cross-Cultural Communication Plan
Practical Strategies for Non-Profits to Engage Diverse Communities
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-crcl-cm-fth-cm-tp-01
About the Paper
This Teaching Paper introduces a structured template for designing and implementing cross-cultural communication plans in non-profits and faith-based organizations. It emphasizes setting clear goals, identifying audiences, crafting inclusive messages, and selecting culturally appropriate channels. A case study on Syrian refugee integration in Germany demonstrates its practical application, showing how thoughtful communication planning can strengthen trust and increase participation.
Key Topics
- Strategic communication in non-profit contexts
- Audience mapping and inclusive messaging
- Communication channels for diverse communities
- Overcoming language barriers and stereotypes
- Practical template for cross-cultural planning
- Case study: faith-based refugee support in Germany
- Evaluation, feedback, and continuous improvement
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Developing a Cross-Cultural Communication Plan – Practical Strategies for Non-Profits to Engage Diverse Communities. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-crcl-cm-fth-cm-tp-01
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https://doi.org/10.64357/neya-gjnps-cr-cl-cm-fth-cm-06
Kazanskaia, A. N. (2025). Digital tools for cross-cultural communication in faith-based organizations. Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-cr-cl-cm-fth-cm-07
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https://doi.org/10.64357/neya-gjnps-cr-cl-cm-fth-cm-08
Kazanskaia, A. N. (2025). Cultural awareness assessment tool (Teaching Paper). Neya Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-crcl-cm-fth-cm-tp-02
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https://doi.org/10.64357/cross-cultural-faith-2025
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Kazanskaia, A. N. (2025). Cross-Cultural Communication in Faith-Based Organizations. NEYA Global Publishing.
https://doi.org/10.64357/neya-gjnps-cr-cl-cm-fth-cm-02
