Teaching Paper: Data Visualization Tools for Non-Profit Research and Communication

Teaching Paper: Data Visualization Tools for Non-Profit Research and Communication

Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676

DOI: https://doi.org/10.64357/neya-gjnps-qn-rchfr-mth-tp-03


Open Publication PDF →

This material forms part of the NEYA Global knowledge architecture. Institutional, organizational, professional, training, consulting, curriculum, program design, or implementation use requires an active license from NEYA Global

Explore Architecture →
Module Overview →
Request Institutional Access →

About the Teaching Paper

Effective communication of data is essential for non-profits to demonstrate accountability, influence stakeholders, and guide strategic decisions. This Teaching Paper introduces five key visualization tools—Microsoft Excel, Tableau, R with ggplot2, Google Data Studio, and Power BI—highlighting their features, strengths, and practical applications. Step-by-step instructions are provided for creating visualizations from simple charts to advanced interactive dashboards. By situating these tools within strategic planning and evidence-based decision-making frameworks, the paper demonstrates how non-profits can enhance transparency, academic rigor, and advocacy impact through data visualization.

Key Topics

  • Data visualization
  • Non-profit communication
  • Excel, Tableau, Power BI
  • R ggplot2, Google Data Studio
  • Evidence-based practice
  • Strategic communication
  • Program evaluation

Suggested Citation

Kazanskaia, A. N. (2025). Teaching Paper: Data Visualization Tools for Non-Profit Research and Communication. NEYA Global Journal of Non-Profit Studies. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-qn-rchfr—mth-tp-03

References

Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations (5th ed.). Jossey-Bass.
Drucker, P. F. (1990). Managing the nonprofit organization: Principles and practices. HarperCollins.
Few, S. (2012). Show me the numbers: Designing tables and graphs to enlighten (2nd ed.). Analytics Press.
Kazanskaia, A. N. (2025). Quantitative Research Methods. NEYA Global Publishing. https://doi.org/10.64357/quantitative-research-methods-2025
Kazanskaia, A. N. (2025). Visualizing Impact: Data Communication Strategies. NEYA Global Publishing.
Kazanskaia, A. N. (2025). Data Analysis: Turning Information into Insight. NEYA Global Publishing. https://doi.org/10.64357/data-analysis-insight-2025
Kazanskaia, A. N. (2025). Tools for Strategic Evaluation. NEYA Global Publishing. https://doi.org/10.64357/tools-evaluation-2025
Kazanskaia, A. N. (2025). Reporting Quantitative Results in Non-Profit Research. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-qn-rchfr-mth-10
Kazanskaia, A. N. (2025). Using Statistical Software for Quantitative Analysis in Non-Profit Organizations. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-qn-rchfr-mth-09
Patton, M. Q. (2008). Utilization-focused evaluation (4th ed.). SAGE Publications.


https://neyaglobal.com/journal-nonprofit/teaching-paper-data-visualization-tools-for-non-profit-research-and-communication
307
September 28, 2025