Teaching Paper: Crisis Communication Planning for Non-Profits – Practical Strategies and Templates for Effective Crisis Management
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: 0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-ythengemnxgnld-tp-01
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About the Article
Effective crisis communication is critical for non-profit organizations to maintain trust, safeguard stakeholders, and ensure operational continuity during emergencies. This Teaching Paper provides a structured framework for developing and implementing a crisis communication plan tailored to non-profit contexts. It covers purpose and scope definition, roles and responsibilities, internal and external communication channels, key messages for pre-, during-, and post-crisis phases, and stakeholder analysis. Practical guidance on activation, assessment, implementation, monitoring, and evaluation ensures actionable and responsive strategies. The paper also emphasizes training, simulations, and reflective practices to enhance organizational preparedness and resilience, providing non-profits with adaptable tools to strengthen crisis response capacity.
Key Topics
- Crisis communication planning for non-profits
- Stakeholder engagement and analysis
- Internal and external communication channels
- Key messages for pre-, during-, and post-crisis phases
- Monitoring, evaluation, and simulation exercises
- Organizational resilience and preparedness
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Crisis Communication Planning for Non-Profits – Practical Strategies and Templates for Effective Crisis Management. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-ythengemnxgnld-tp-01
References
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- Kazanskaia, A. N. (2025). Monitoring & Evaluating Virtual Volunteer Programs. NEYA Global Publishing.
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- Kazanskaia, A. N. (2025). Post-crisis communication and recovery: Strategies for sustained engagement and organizational resilience. Neya Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-ythengemnxgnld-09
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- Kazanskaia, A. N. (2024). Crisis and Contingency Planning for Non-Profit Organizations. NEYA Global Publishing.
