Teaching Paper: Crisis Communication Planning — A Practical Template for Non-Profit Leaders
Author: Dr. Anna Neya Kazanskaia
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-pbl-sp-exc-tp-12
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About the Article
Non-profit organizations often operate in volatile environments where crises can jeopardize their mission, resources, and stakeholder trust. This Teaching Paper presents a Crisis Communication Plan Template to help leaders prepare for and respond effectively. The template guides organizations through defining objectives, establishing a crisis management team, identifying potential crises, crafting key messages, selecting communication channels, mapping stakeholders, outlining response procedures, and conducting training drills. By adopting and customizing this structured approach, non-profits strengthen resilience, protect reputations, and maintain stakeholder confidence during challenging times.
Key Topics
- Strategic importance of crisis communication in non-profits
- Forming and assigning roles within a crisis management team
- Identifying potential crises and prioritizing risks
- Crafting adaptable key messages and multi-channel communication
- Stakeholder mapping and response procedures
- Training, drills, and continuous learning for preparedness
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Crisis Communication Planning — A Practical Template for Non-Profit Leaders. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-pbl-sp-exc-tp-12
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