Teaching Paper: Crisis Communication Messaging for Non-Profits – Frameworks and Checklists to Ensure Clear, Accessible, and Effective Emergency Messages
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: 0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-ythengemnxgnld-tp-02
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About the Article
Effective messaging is a core component of non-profit crisis communication, ensuring that critical information is delivered clearly, accurately, and accessibly. This Teaching Paper presents practical frameworks (5W1H, CLEAR, KISS) and complementary checklists for crafting, disseminating, and evaluating messages during emergencies. It emphasizes clarity, inclusivity, empathy, and actionability, with adaptations for low-literacy, multilingual, and culturally diverse audiences. Real-world examples, multilingual templates, and step-by-step guidance equip practitioners and academics to enhance situational awareness, foster informed decision-making, and maintain trust during crises.
Key Topics
- Crisis messaging frameworks: 5W1H, CLEAR, KISS
- Message creation and evaluation checklists
- Multilingual and low-literacy communication
- Internal and external audience considerations
- Emergency preparedness and situational awareness
- Continuous improvement and feedback integration
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Crisis Communication Messaging for Non-Profits – Frameworks and Checklists to Ensure Clear, Accessible, and Effective Emergency Messages. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-ythengemnxgnld-tp-02
References
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