Teaching Paper: Comprehensive Glossary of Presentation and Communication Terms for Non-Profit Professionals – Practical Applications for Effective Advocacy
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-pwreffprs-tp-04
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About the Article
Non-profit professionals must communicate with clarity, cultural sensitivity, and persuasive strength to achieve advocacy, fundraising, and stakeholder engagement goals. This Teaching Paper provides a comprehensive glossary of presentation and communication terms, linking definitions to practical applications. Covering rhetorical strategies, audience analysis, visual design, interactive techniques, and post-presentation strategies, the glossary offers practitioners a structured reference for effective advocacy communication. By applying these concepts, non-profit professionals can strengthen credibility, tailor messages to diverse contexts, and maximize impact in mobilizing support for social change.
Key Topics
- Rhetorical strategies: ethos, pathos, and logos
- Audience analysis and message tailoring
- Visual design principles and effective use of aids
- Storytelling and personal narratives
- Stakeholder engagement and participation
- Post-presentation strategies for sustained advocacy impact
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Comprehensive Glossary of Presentation and Communication Terms for Non-Profit Professionals – Practical Applications for Effective Advocacy. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-pwreffprs-tp-06
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https://doi.org/10.64357/neya-gjnps-pwreffprs-10
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