Teaching Paper: Comparative Advocacy Timelines – Mapping Campaign Dynamics for Strategic Influence
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-pblplcpwinfdsmk-tp-03
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About the Article
Timelines are powerful analytical tools for understanding how advocacy campaigns evolve over time, revealing how mobilization, framing, political opportunities, and coalition-building interact to produce impact. This Teaching Paper introduces comparative advocacy timelines as a structured method for NGOs to analyze past campaigns and design future strategies. Drawing on advocacy scholarship and practical examples, it demonstrates how timelines capture turning points, strategic sequencing, and adaptive responses. A case study of the global HIV/AIDS treatment campaign illustrates how legal framing, grassroots pressure, and global funding converged to achieve systemic policy change. The paper serves as both a pedagogical and strategic resource, linking analytical rigor with actionable insights for advocacy practitioners and researchers.
Key Topics
- Advocacy campaign dynamics
- Comparative timeline analysis
- Political opportunity structures
- Coalition-building and mobilization
- Policy influence and sequencing
- Strategic learning and reflection
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Comparative Advocacy Timelines – Mapping Campaign Dynamics for Strategic Influence. NEYA Global Journal of Non-Profit Studies. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-pblplcpwinfdsmk-tp-03
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