Teaching Paper: Choosing the Right Visualization Tool for Non-Profits
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Teaching Paper | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-rsc-eth-dt-tp-02
About the Article
Selecting an appropriate data visualization tool is a critical decision for non-profits seeking to enhance accountability, transparency, and communication with stakeholders. This Teaching Paper compares five widely used tools—Tableau, Power BI, Google Data Studio, Datawrapper, and D3.js—assessing their cost, usability, customization potential, and suitability for different organizational contexts. Drawing on theories of strategic communication, performance management, and evaluation utilization, it provides a structured framework for aligning tool choice with capacity, mission, and reporting needs. A practical guide outlines features and trade-offs, a case study illustrates real-world application, and tips address common pitfalls. The paper serves as both a scholarly contribution and a practical toolkit for strengthening non-profit transparency and impact through effective digital communication.
Key Topics
- Comparative analysis of visualization tools
- Cost, usability, and customization trade-offs
- Aligning tools with organizational capacity
- Case study of tool adoption in a non-profit
- Challenges of training, integration, and data security
- Strategic communication and stakeholder trust
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Choosing the Right Visualization Tool for Non-Profits. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-sc-md-ms-tp-02
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https://doi.org/10.64357/neya-gjnps-eth-rs-eth-dt-an-02
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https://doi.org/10.64357/neya-gjnps-rsc-eth-dt-tp-01
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