Author: Dr. Anna Neya Kazanskaia

ORCID: https://orcid.org/0009-0009-5669-1676

DOI: https://doi.org/10.64357/neya-intl-campaign-tools-2025

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About the Article

This Teaching Paper introduces three practical tools for international fundraising campaign planning: a campaign checklist, a campaign timeline, and a budget template. These low-cost, structured instruments help non-profits design clear and resource-efficient campaigns, ensuring systematic preparation and effective monitoring. A case study demonstrates their practical application, showing how structured planning leads to successful international fundraising outcomes.

Key Topics

• Campaign Planning Checklist
• Campaign Timeline Template
• Campaign Budget Template
• Practical case study from South Asia
• Common challenges and solutions
• Reflection questions for organizational learning

Academic Value

By operationalizing campaign planning literature into accessible tools, this paper bridges theory and practice in international fundraising. It offers value to scholars examining campaign management and to practitioners seeking replicable frameworks that enhance accountability, efficiency, and donor engagement in diverse global contexts.

Suggested Citation

Kazanskaia, A. N. (2025). Teaching Paper: Campaign Planning Tools – Structured Approaches for Effective International Fundraising Campaigns. NEYA Global Publishing. https://doi.org/10.64357/neya-intl-campaign-tools-2025

References

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Drucker, P. F. (1990). Managing the non-profit organization: Principles and practices. HarperCollins.

Kazanskaia, A. N. (2025). Crafting compelling international campaigns: Strategy, storytelling, and global engagement. NEYA Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-intcampaigns

Kazanskaia, A. N. (2025). Preparing for international fundraising: Organizational readiness and strategic foundations. NEYA Global Journal of Non-Profit Studies.
https://doi.org/10.64357/neya-gjnps-intprep

Kazanskaia, A. N. (2025). Community-based fundraising. Neya Global Publishing.
https://doi.org/10.64357/community-based-fundraising-2025

Kazanskaia, A. N. (2025). Global fundraising strategies for impact. Neya Global Publishing.
https://doi.org/10.64357/global-fundraising-strategies-2025

Kazanskaia, A. N. (2025). Philanthropy in transition: Trends and innovations. Neya Global Publishing.
https://doi.org/10.64357/philanthropy-transition-2025

Sargeant, A., & Jay, E. (2014). Fundraising management: Analysis, planning and practice (3rd ed.). Routledge.
https://doi.org/10.4324/9780203485873