Teaching Paper: Audience Analysis for Non-Profits – A Practical Worksheet for Understanding and Engaging Stakeholders
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-sc-md-ms-tp-02
About the Article
Audience analysis is a foundational step in designing effective communication strategies, ensuring that messages resonate with intended stakeholders and avoid misalignment or misunderstanding. For non-profit organizations, this process is particularly critical, as diverse audiences often include beneficiaries, donors, community leaders, and volunteers with different needs and expectations.
This Teaching Paper introduces a structured Audience Analysis Worksheet that helps practitioners assess demographic profiles, cultural backgrounds, needs and preferences, barriers to communication, key influencers, and feedback mechanisms. By bridging theory with practical tools, it equips non-profits to design communication strategies that are both inclusive and impactful, even in resource-constrained environments.
Key Topics
- Audience analysis in non-profits
- Stakeholder engagement
- Cultural competence in communication
- Barriers to communication
- Feedback mechanisms and evaluation
- Practical worksheet for planning
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Audience Analysis for Non-Profits – A Practical Worksheet for Understanding and Engaging Stakeholders. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-sc-md-ms-tp-02
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