Teaching Paper: Advocacy Strategy Frameworks – Designing Adaptive NGO Advocacy for Policy Impact
Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676
DOI: https://doi.org/10.64357/neya-gjnps-pblplcpwinfdsmk-tp-01
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About the Article
Advocacy is one of the most powerful functions of non-profit organizations, enabling them to shape policies, public opinion, and social norms. This Teaching Paper presents a structured framework for designing and implementing NGO advocacy strategies that connect issue definition, goal-setting, stakeholder mapping, message framing, tactical choices, and monitoring. Drawing on research in advocacy studies and practical insights from non-profit practice, it emphasizes the importance of adaptive design—balancing technical expertise with grassroots legitimacy. A case study illustrates application in education policy reform, while the resource as a whole equips practitioners, scholars, and students with a replicable tool for building strategic advocacy campaigns and reflecting on risks, limitations, and long-term sustainability.
Key Topics
- Advocacy strategy frameworks
- Non-profit policy influence
- Stakeholder mapping and engagement
- Message framing and communication
- Adaptive strategy design
- Monitoring and evaluation in advocacy
Suggested Citation
Kazanskaia, A. N. (2025). Teaching Paper: Advocacy Strategy Frameworks – Designing Adaptive NGO Advocacy for Policy Impact. NEYA Global Journal of Non-Profit Studies. NEYA Global Publishing. https://doi.org/10.64357/neya-gjnps-pblplcpwinfdsmk-tp-01
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