Sustainable Strategies for Major Donor Cultivation and Long-Term Non-Profit Impact

Sustainable Strategies for Major Donor Cultivation and Long-Term Non-Profit Impact

Author: Dr. Anna Neya Kazanskaia
Publisher: NEYA Global Publishing
Article | NEYA Global Journal of Non-Profit Studies
Year: 2025
ORCID: https://orcid.org/0009-0009-5669-1676

DOI: https://doi.org/10.64357/neya-gjnps-dn-cl-gft-13


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About the Article

This article synthesizes sustainable strategies for major donor cultivation, bringing together research, relationship-building, case development, stewardship, and impact measurement into a comprehensive framework. It also examines the role of boards, volunteers, and events in expanding capacity, while addressing unique challenges in low-income and emerging economies through partnerships, affordable technologies, and cultural adaptation. Professional development, networks, and mentorship are highlighted as essential for advancing fundraising practice. The findings underscore that donor cultivation is not transactional but a long-term process embedded in organizational culture, ensuring resilience and transformative social impact.

Key Topics

  • Sustainable donor cultivation frameworks
  • Stewardship and long-term retention
  • Role of boards, volunteers, and events
  • Research, solicitation, and impact reporting
  • Strategies for low-income and emerging economies
  • Professional development and mentorship in fundraising

Suggested Citation

Kazanskaia, A. N. (2025). Sustainable Strategies for Major Donor Cultivation and Long-Term Non-Profit Impact. NEYA Global Journal of Non-Profit Studies. Neya Global Publishing. https://doi.org/10.64357/neya-gjnps-dn-cl-gft-tp-13

References

Association of Fundraising Professionals (AFP). (2021). Professional development and training. https://afpglobal.org
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Kazanskaia, A. N. (2025). Donor Cultivation for Major Gifts. NEYA Global Publishing. https://doi.org/10.64357/donor-cultivation-major-gifts-2025
Kazanskaia, A. N. (2025). Impact Assessment: Measuring & Communicating. NEYA Global Publishing. https://doi.org/10.64357/impact-assessment-2025
Kazanskaia, A. N. (2025). Community-Based Fundraising. NEYA Global Publishing. https://doi.org/10.64357/community-based-fundraising-2025
Kazanskaia, A. N. (2025). Fundraising Innovations. NEYA Global Publishing. https://doi.org/10.64357/fundraising-innovations-2025
Kazanskaia, A. N. (2025). Case Studies and Best Practices in Major Donor Cultivation. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-dn-cl-gft-11
Kazanskaia, A. N. (2025). Overcoming Challenges in Major Donor Cultivation in Low-Income and Emerging Economies. NEYA Global Journal of Non-Profit Studies. https://doi.org/10.64357/neya-gjnps-dn-cl-gft-12
Lilly Family School of Philanthropy. (2021). Fundraising and philanthropy education. Indiana University.
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Sargeant, A., & Shang, J. (2017). Fundraising Principles and Practice (2nd ed.). Jossey-Bass. https://doi.org/10.1002/9781119228974
https://neyaglobal.com/journal-nonprofit/sustainable-strategies-for-major-donor-cultivation-and-long-term-non-profit-impact
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